No one is creative 100% of the time (see Writer’s Block) which means you need to take full advantage when you feel a sense of mental freedom that allows for creativity. When your mind feels free to explore that is when you are at your best. Outside sources play a major factor in our creative thinking which is why we so often need to escape our present physical place to reach a new mental place. If you are at your desk stressed existing in chaos and expecting to come up with witty copywriting or a brilliant new campaign, you won’t. Go for a walk, wrestle with the stress and you may find a door to an idea will open.
To truly be creative you must find yourself outside of your mind. Have you ever tried to think amongst chaos?
