Trusting your gut

Yes, a second post on trusting your gut. Here is what I always say on the matter:

Always trust your gut if it is telling you not to do something regarding the direction of your business or brand, if it doesn’t feel right for your vision don’t do it. However, when you feel your gut is telling you to do something, then affirm it with data.

And no, that doesn’t contradict what I said yesterday.