The ability to capitalize on key social moments and holidays throughout the year is vital to the growth of your company. If you are in the wedding ring business, like I have been, we had the pleasure of learning Valentine’s Day provided as large an opportunity for our brand as the Holiday season did. Thus, shifting our focus on a calendar of campaigns and releases to Black Friday really serving as the launch of our busiest season all the way through to Father’s Day.
Halloween shifts the calendar for candy companies.
Hunting season shifts the calendar for hunting brands.
October makes the color pink relevant.
Be aware of places where consumers are already choosing to go and make sure you’re there to party with them.
