People are going to steal your idea.
People are going to steal your marketing concepts and campaigns.
People are going to make a lesser version of your product and sell it for cheaper on Amazon.
People are going to claim they are the first to make a product you worked tirelessly on for years in your mother’s living room.
People are going to take your story and claim it as their own.
People are going to make a small tweak to your product and call it innovation.
Lesser creators have always needed to “borrow” from others in order to achieve their own gain. In today’s, ecommerce and amazon world they have more opportunity to do it than ever before. Instead of being discouraged by it, use it as fuel to be better, to compete, to never stop innovating, and plan for it coming your way. If you don’t have a business plan, here’s how to create one…assume all the things I said above are going to happen in three years, how do you plan to survive?
There’s your 36 month business plan.